Episode 142: Identifying and Honoring Core Values in Your Business

Description - On this episode I chat with Crystal Whiteaker, founder of Crystal Lily Creative, about core values and inclusion in your business.

This episode is sponsored by my FREE training: 3 legal & tax mistakes made by new & experienced business owners and how you can avoid them. Sign up for this free Masterclass here, and get ready to unf*ck your biz.

Crystal is a wedding photographer with a diverse portfolio who uses her experience to help businesses identify their core values and become more inclusive. It's a time to have uncomfortable conversations and admit uncomfortable things about you and your business which will lead to growth.


Core Values Challenge

  1. Narrow down your core business values. 3 - 5 is a good range because you can share what's most important to your business in 3 - 5 words and then do offshoots from there. If you're struggling, Crystal includes a list of examples in her Core Values training.

  2. Define what those values mean for you and your clients

  3. Think about how you are going to use these values to create content. Introduce your values to your audience, tell them what they mean to you, why they're important, and how they're going to benefit from them. Use them to set a theme for each week of content.


Join Crystal's FREE Masterclass - How to Build an Inclusive, Empowered Brand - on February 23, 2021. The masterclass will cover branding and inclusion and Crystal's four step process for building a brand that's truly inclusive and feels empowered.

You should be able to identify where inclusion shows up in your core values. How can you share it through your values? When you are clear about your values and how you want to show up to your business, you will naturally attract what's connected to those values and your brand will feel more authentic.

Check in on your core values - am I honoring them in the decisions I'm making about my business? How are they being honored? What did I do today to honor any and all of those values? Continuously take stock of your values to make sure you are connecting to them and note if they need to be updated.


Get in touch with our guest

Crystal Whiteaker, founder of Crystal Lily Creative

Visit Crystal Lily Creative's website

Follow Crystal Lily Creative on Instagram


Learn more from Crystal on Episode 45 of the Unfuck Your Biz with Braden podcast where Crystal shares her process for ironing out better systems for cash flow management.

Join the Braden's Bestie's Facebook group for a chance to have your question answered on an upcoming podcast episode.

Loving the Podcast?

Have a follow up questions or want to meet some fellow kickass biz owners who also are trying to get their shit legit? Come be a bestie and join us in the Facebook Group.


Signup to watch the free training. The 3 Legal & Tax Mistakes Made by Creative Entrepreneurs.

You'll learn: what the three mistakes are; how to fix them; and also how to work with me to get your legal & tax shit legit.


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