381 - The Snackable Offer Ecosystem with Dama Jue
On today's episode of the podcast I chat with online business owner Dama Jue about her revenue, her offer structure, and why one funnel and offer structure is not for everyone.
About Dama
Dama is the owner of DamaJue.com and ThrivecartTemplateShop.com. She got her start as an accountant. After moving to Central America with her husband for a year, she invested in a Pinterest management course, pivoted to Pinterest management, and that transitioned into helping online business owners with their funnels, strategy, and implementation, and got deep into Thrivecart which led to also creating Thrivecart templates.
What to Know About Creating Funnels
Dama describes funnels in your business like going to Ikea. You come to your website and it’s less poke and browse and more of a direct route you want people to take to create desire and demand. A funnel is basically a website that has one goal.
Dama built traditional funnels for many clients where you get people to sign up for your webinar to get their emails and promote your course or offer. But it didn’t bring her joy to create them for herself so she moved to an experimentation model for her own business. With a traditional funnel, Dama found that if you didn’t want what was being sold right now, you wouldn’t necessarily see it again once the funnel was over. Dama’s business model is the opposite.
How Dama Runs Her Business
Dama has a multi-offer business model that she calls The Snackable Offer Ecosystem. She knew that with her ADHD she was not someone who would watch a multi-module course or sit down for several lessons so she wanted to create offers for other business owners who felt the same. Her offers are succinct to get the results you want, for example her training on Onbrand Fillable Workbooks that help you make your Google Docs look more visually appealing and professional. The training is 54 minutes and something you can implement while you watch.
Dama’s number one channel is email marketing. Her goal if you are on your website is to get on her email list. She has freebies and $9 offers, both of which are ways to get people on her email list. She also has $77+ offers, but doesn’t expect that people will buy those the first time they land on her site. Her best fit customers buy her $9 Google Doc or got on her list through a summit or hearing her on a podcast. Ads haven’t worked well for her. She’s currently trying buying ad sponsorships on other entrepreneurs' email lists.
She also runs a group program called Your Next 100 to help you get the next 100 sales of your digital products. Every four to six weeks she runs a live workshop and sells a corresponding offer. She then connects it to other offers she has and sells it in the background through backlinks, upsells, etc. She also sells them in an evergreen email funnel that is made up of her best performing sales emails.
The Numbers Behind Dama’s Most Recent Launch
Dama recently launched her group program, Your Next 100, which she opens twice a year. She did a webinar about it in April and sent 55 emails about it (which she called an audacious amount, though she gave the option to opt out of the promo emails). She promo-ed for three weeks, had cart open for two weeks, and during this past launch, in the first 48 hours if you joined the $2,000 program she offered a custom-designed Thrivecart sales page for free (which on its own is a $2,000 offer). The launch made over $90k.
Today, Dama’s income breakdown is about ⅓ group program, 40% digital products and 20$ affiliate income. Previously, it was ⅓ affiliate income and ⅔ digital products.
Get in Touch with Dama Jue
To get the resources mentioned on today’s episode, head to DamaJue.com/bdufp